Expert Score 4.6
Ease of Use
Customer Service
Value for Money
  • An automated solution to improve WCAG 2.1 AA compliance
  • The hybrid solution ensures full compliance
  • Continuous compliance regardless of updates
  • Customizable toolbar
  • Does not affect the performance of the site
  • Top of the market pricing
  • Accessibility certificate + Warranty up to $1,000,000
  • Compatibility with many CMS
  • Toolbar alone cannot provide compliance
  • Phone call support is restricted to a premium plan


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Equalweb Review

What is Equalweb?

Just like the name implies, Equalweb was founded almost two decades ago and has become one of the leading solutions for digital accessibility to people of all abilities, providing ADA and 508 compliance.

They provide a hybrid solution – automated and manual accessibility solutions. Equalweb’s automated solution is in the form of an accessibility suite that features complete accessibility icons that make websites and web applications user-friendly to people with disabilities. This accessibility suite includes contrast alteration and screen magnifier features amongst other useful tools that people with impairments can use to access web content more conveniently.

Equalweb’s expert web engineers review the website after the first step of inserting a line of JavaScript code on the host’s website. These professionals then make manual adjustments without modifying the host’s website coding, requiring no access to your infrastructure. When coupled with manual remediation efforts, their solution can provide compliance with Section 508, WCAG 2.1 Level AA, Americans with Disabilities Act (ADA), and the European Union Standard- EN 301549. These simple steps to accessibility are Equalweb’s value proposition and it could be well worth it.

Equalweb Service(s) and Features

Equalweb basically provides both AI automated solutions combined with manual accessibility adjustments performed by a team of accessibility experts to remove all barriers to accessibility, leaving your website 100% compliant

The AI automated tool works by installing a single line of JavaScript code on your website, after which the system performs checks on the website and provides an automated toolbar with accommodations for disabled users or any user at all, capable of achieving WCAG 2.1 Level AA for up to 45 – 50% compliance.

Like most automated web accessibility widgets, we are familiar with, Equalweb’s automated tool provides a customizable interface that can be used to adjust the webpage to preference and providing a good web usage experience. 

The toolbar has over twenty (20) features including:

  • Keyboard and smart navigation
  • Screen readers adjustments
  • Voice commands
  • Blink blocking to allow for pausing animations and flashing lights or GIFs
  • Contrast alteration
  • Adjust font sizes, line, and word spacing 
  • Access accurate ALT tag
  • Language alternation with over 20 built-in languages in the interface
  • Built-in dictionary
  • Cursor alternation (black or white cursor)
  • Font magnifiers and highlighting
  • Provide read-only mode
  • Built-in feedback forms
  • Provides an accessibility statement 

Let’s see the effect on a simple website that employs Equalweb’s automated solution…

Find the accessibility sign

Just like the accessibility sign in buildings, upon entering Sabon, users can find the accessibility sign around the top-left corner. This accessibility options menu gives options that allow the user to make the web page suitable.

Accessibility toolbar is openedThis is where everything gets easy for the web user. The features can now be initiated according to the user’s preference. 

Let’s open the toolbar and play with the screen display magnifier…

Using the screen magnifier function to enhance the view of the page

Do you see how magnified and more convenient the web page became? Just what I’ve been talking about!

The automated tool also performs some form of auto-remediation. It rescans the site, detects updates to content and pages, and make them accessible, in an automatic way.

Equalweb offers multiple plans and service levels for its solution. The range of solutions is strictly based on the plan so there’s one key thing to note, the plan you choose to go for will determine the level of improving your website can get to meet ADA, Section 508 and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard. To a degree (automatically), and fully with (experts adjustments). Good business! 

While the automated solution is employed in all of Equalweb’s plans, the manual accessibility adjustments complement the automated service and the hybrid option is the most recommendable option. Accessibility experts provide full remediation, component customizations, and checks to ensure comprehensive compliance in the premium plan. Aside from ensuring accessibility, they also provide a monitoring tool to maintain your website`s accessible level. 

Equalweb Pricing

Equalweb’s automated solution pricing package is simple, almost unbeatable and it ranges according to website pages or your monthly web visits. Even at that, with its free code (one-line code installation), you can get the widget on your website with which you can make:

  • Fully customizable color, font, and cursor adjustments
  • Built-in dictionary
  • Text-reader and magnifier
  • Read-only mode
  • ALT text for imaged description
  • Highlight links and headers
  • Automatic monthly cloud updates
  • Full customization of toolbar

Amounting to about 50% WCAG 2.1 AA compliance. Well, it’s free.

However, starting from $29/month for 100 web pages ($279 annually if you take advantage of the 20% discount) with the 7-day trial, the small plan allows you to add the following to the above:

  • Voice commands
  • Keyboard navigation
  • Blinks blocking
  • OCR – for accurate and automatic alternative text technology
  • Screen reader adjustment
  • Smart navigation
  • Send feedback option
  • Accessibility statement and certification of performance
  • 24/7 Email support

All of these can only bring you closer to WCAG 2.1 AA, ADA, Section 508, or EN 301549 compliance.

The medium $39/month ($375 annually if you take advantage of its 20% discount) and large plans $89/month ($855 annually if you take advantage of its 20% discount) offer similar services to the small plan but for 1,000 and 10,000 pages respectively as they strengthen your compliance.

Equalweb’s premium plan is the ultimate and most recommended option as it offers 100% compliance to the U.S and EU digital accessibility standards. It covers unlimited websites pages count/unlimited monthly visits, provides full remediation (automatic and manual audit) in addition to all they offer including:

  • 24/7 Email & Phone support
  • Accessibility editor platform
  • 100% Compliance remediation process done by Equalweb accessibility experts
  • Accessibility certificate + Warranty up to $1,000,000

Ticking the ADA and WCAG compliance checklist in about 30 days- based on the complexity of your website.

Equalweb Platform and Support

The installation of Equalweb’s automated solution is very simple. You can automate your accessibility compliance by embedding an installation code directly into your site’s HTML. Their experienced accessibility experts and web engineers will then review your website and make adjustments that can’t be done automatically, without modifying your coding or extracting any data from your website.

EqualWeb also supports any content management software (CMS) that allows inserting code into it, including Wix, Woocommerce, WordPress, Magento, Joomla, Drupal, Squarespace, Google Tag Manager, Shopify and many more.

Once remediation is completed, EqualWeb provides a detailed accessibility statement and as much as $1 million insurance warranty should you get served. They also provide a template for the upload of content and you can get in touch via phone call or email if you need any help as regards maintenance during business hours, 24/7. 

While you can find few FAQs and blog posts, customer support could be better with the provision of installation guides and live chat for quick inquiries but you can always send an email (response timeline is pretty quick) or jump on a phone call to get in touch with a live representative to resolve any concerns in real-time and avoid the long wait.

Over here…

How-to instructions Live chat Phone Email Address
No No Yes Yes Yes

Why Equalweb? Pros and Cons

Equalweb can boast of guaranteeing 100% compliance because it has successfully struck a balance between automated and manual accessibility adjustments. Perfect, but I believe it could be improved over time. Let’s look at some of the positives and negatives:


  • An automated solution to improve ADA, Section 508, WCAG 2.1 AA or EN 301549 compliance
  • Manual adjustments for 100% compliance 
  • Continuous compliance regardless of updates and changes (auto-remediation)
  • Customizable interface to user’s preference (e.g. language, font size, color contrast, etc.)
  • Compliance without affecting the performance of the site
  • Top of the market pricing compared to other accessibility solutions
  • Accessibility certificate + Warranty of up to $1,000,000
  • Compatibility with many CMS.


  • Toolbar alone cannot provide compliance
  • Phone call support is restricted to the biggest plan.

The Final Verdict On Equalweb

If you want a full web accessibility compliance, Equalweb should easily be on your radar. While regular manual accessibility service is not sustainable beyond three months unless you subscribe for a likely-expensive monthly accessibility charge and any automated solution may fail to achieve a great percentage of compliance, Equalweb combines both options into one concrete solution without leaving loopholes for a potential lawsuit.

Their automated solution provides a widget that allows web users to personally customize navigation, highlight links, modify fonts, and can work on any website/platform. It also runs over twenty different international languages including English, French, Chinese, Arabic, and Spanish. More importantly, the automated solution provides alt text for users of screen readers with full or partial visual impairment, keyboard focus navigation for users with dexterity or cognitive impairments, and an option for users with epilepsy to stop or pause flashing animations that can cause seizures amongst others.

The automated system provides an effective aid for people with different disabilities to have meaningful experience using the web, achieving about 50% compliance on its own which is far more than many automated tools in the market.

The further manual accessibility service eliminates technological limitations; testing engineers remediate every PDFs, graphics, and non-text contents to ensure a 100% compliance with standards, making the supplementary manual testing the real icing on the cake.

Equalweb’s strategy was never to eliminate humans from ensuring accessibility compliance. Manual input and the total timeline for implementation is good and can certainly be improved. More so, for an organization positioning itself at the forefront of accessibility solutions, they can do better with how-to-guides and more user supports.

Completing Equalweb’s strong case for the top is it’s highly competitive pricing. The premium deal is the most assuring one.

The premium plan covers an unlimited number of website pages, 100% compliance and warranty cushion of up to $1,000,000 to ensure you’re completely indemnified.

One can’t be surprised at their growing clientele list right?

In summary, Equalweb’s hybrid accessibility solution can give you full accessibility compliance to international standards all year round and protect your organization from a potential lawsuit with one of the most cost-effective methods available in the market today. Be sure though, subscribing to only its automated toolbar won’t get you compliant

I recommend.

1 review for Equalweb

5.0 out of 5
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  1. Overall Rating
    Ease of Use
    Customer Service

    At the cons – Phone call support is restricted to the biggest plan – not correct, I am using the automatic tool and when I called the support I received great service on the spot.
    The 2nd one – Toolbar alone cannot provide compliance – the tool is fixing a lot of accessibility issue by itself, but the automatic tool alone is not enough, the website needed to be tested and verified manually.

    + PROS: Everything mentioned
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