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Expert Score 3.8
Ease of Use
Customer Service
Value for Money
  • Truabilities supports all web systems
  • Improves usability with a customizable toolbar
  • Does not affect the performance of the site
  • Continuous auto-scans
  • Provides accessibility statement
  • Does not provide 100% WCAG compliance
  • It cannot protect against a potential lawsuit.
  • The toolbar or the in-ad widget can get clumsy


Truabilities Review

What is Truabilities?

Truabilities is an automated web accessibility solution. They primarily offer an accessibility toolbar overlay that provides an on-screen accessibility menu for web visitors to make usability changes on the site. Truabilities got creative by providing an in-ad accessibility menu that provides the same usability features as the toolbar for the site but for advert creatives. They’ve managed to add accessibility audit and remediation as special services on request but, for the most part, Truabilities basically approaches web accessibility with its automated widget.

The accessibility toolbar is a pseudo-assistive technology with quite a handful of features that can only be found in a few of its likes. The toolbar or widget offers features that aid people with disabilities in interacting with web pages. The widget allows users to alter color displays and contrast, hide images and stop animations, highlight links, increase or decrease text size and spacing, and generate ALT tags for images.

How reliable is the Truabilities automated solution for the website Americans with Disabilities Act (ADA) and WCAG 2.1 Level AA compliance? They’ve branded the widget as the first step in full compliance. Let’s break it into bits.

Truabilities Service(s) and Features

Truabilities automates website accessibility via its unique widget. The on-screen accessibility menu probably only has AccessiBe and Equalweb as competitors in terms of features. The Truabilities widget provides over 20 accessibility features web visitors can use to improve the usability of the site. Like most toolbars, it provides a quick accessibility menu that users with various impairments can use to adjust web content.

The Truabilities’ accessibility toolbar offers site visitors a range of accessibility tools that are ready for immediate use to improve the site’s usability, including:

  • Reading line
  • Contrast modification
  • Text magnifier
  • Hide animations and hide images
  • Enlarged cursor 
  • Highlight and underline links
  • Word spacing
  • Increase or decrease font sizes
  • Alignment of web page content 
  • Image list
  • Quick navigation (header and link structure)
  • Page reader for an audio narrative of the site content

Truabilities’ toolbar looks quite different from most. Let’s access the accessibility widget on the Truabilities website.

Find the accessibility menu

Truabilities toolbar is provided at the right side of the web page with an accessibility icon among other frequently used features. The toolbar (accessibility icon) provides usability features that your website users can use to modify the web page.

Accessibility toolbar is openedThe accessibility toolbar is opened in the image above providing features to modify the content, color and display, and navigation. Let’s make use of the toolbar to highlight and underline links at a time…

Using the accessibility toolbar to highlight and underline links at a time

Let’s talk about Truabilities’ advertising product for ad creatives. Truabilities provides an in-ad widget called Accessible Display that serves the same purpose as the accessibility widget for webpages but in this case, helps users adjust the content of the ad creative such as flyers. The in-ad widget also allows to:

  • Adjust text size
  • Adjust spacing
  • Adjust color and display
  • Provide a big cursor that aids interaction

Something like this…

Truabilities' in-ad widget

To ensure organizational accessibility success through full website compliance and ongoing monitoring, Truabilities offers website accessibility consulting- compliance audit and code remediation. This involves a comprehensive audit to identify design and development errors that affect people with disabilities and remediating to remove errors at the source to make the website fully compliant with the most accessibility regulations. This is where they acknowledge full compliance cannot be achieved via automation. The service is bespoke and based on requirements.

Truabilities Pricing

Truabilities pricing is quite expensive for what the automated solution has to offer. Pricing is based on page views (the size of your website) but all plans get the same services that include the option for those who want a fully white-labeled solution at no extra charge, an accessibility toolbar with a fully customizable page position, color, icon, etc. to enhance accessibility and aid ADA and WCAG 2.1 compliance.

Truabilities is free for small businesses that have websites with low visitation at around 100 pageviews or fewer monthly (ADD MORE). Its basic plan costs $25/month for websites with 5,000 pageviews while websites with 25,000 pageviews or less will be charged $50/month for the same service. Truabilities’ medium plan is where you can easily compare with its competition. They charge $100/month for websites with 100,000 pageviews. $500 will get websites with 1,000,000 pageviews and the Truabilities service for a month while websites with above 1,000,000 pageviews will get custom pricing on its enterprise plan.

The Truabilities ad creative widget – Accessible Display is charged as a separate feature that is charged per one thousand advertisement impressions on a web page (CPM). The separate accessibility audit and remediation also comes at a custom pricing which is usually based on website accessibility requirements.

Truabilities Platform and Support

The Truabilities toolbar can be easily installed with a few short lines of code in a matter of minutes. The technology doesn’t rely on cookies and won’t slow page loads. Another plus is that it is designed to work with most applications (content management software) such as Shopify, Wix, WordPress, Magento, and SharePoint, etc.

Truabilities have somewhat agreed that installing their accessibility widget won’t make your website or mobile application ADA and WCAG 2.0 AA accessible by calling the toolbar “first step towards compliance.”

Truabilities provides a good technical support system. Their support team can easily help install or fix issues on request via telephone and web inquiry. Best to jump on a phone call if you want to get things done because response time for their web inquiry could take well over four to five days- enough for you to find another way to resolve the issue or even find another solution.

How-to instructions Warranty Phone Email Address
No No Yes Yes Yes

Why Truabilities? Pros and Cons

Truabilities automated web accessibility with its advanced website widget (and in-ad widget for creatives) which users with disabilities can use to solve usability errors and complement various impairments. Let’s touch on why it is tagged “the first step in full compliance” through some positives and negatives:


  • Truabilities supports all web systems
  • Improves usability with a customizable toolbar 
  • Does not affect the performance of the site
  • Continuous auto-scans 
  • Provides accessibility statement


  • Does not provide 100% WCAG compliance
  • Does not protect against a potential lawsuit.
  • The toolbar and the in-ad widget can get clumsy

The Final Verdict On Truabilities

Truabilities is first of all an automated SAAS accessibility solution provider. They offer an automated toolbar overlay (on-screen accessibility menu) for websites. The website toolbar and the patent-pending technology, Accessible Display (ad creative widget) provide quite several usability features that users, including those with impairments, can use to make desirable changes to the web content. The website toolbar allows adjusting spacing, alteration of color, and display, among other adjustments that put the Truabilities software a level ahead of free accessibility plugins. Even with all these, one can successfully argue the same adjustments can be made using a built-in browser accessibility menu. As for the ad creatives, what’s wrong with designing an accessible ad in the first place?

The issue here is that the Truabilities automated toolbar can only automatically fix a few accessibility and usability issues. Hence, won’t make your website or app fully compliant with the WCAG 2.0/2.1 AA, Americans with Disabilities Act (ADA), Section 508, or any web accessibility law such as Canada’s ACA and AODA. Truabilities are aware of this and that would explain their introduction of a website accessibility compliance audit and remediation services and preaching design and tool to achieve compliance.

Truabilities is in the range of Adally or HikeOrders in its solution except without a defined audit service. However, it is levels below other fully automated solutions that provide a back-end dashboard for accessibility reporting and allow for code-level fixes such as Max Access. Except UserWay (which has unreal pricing for its functionalities), the Truabilities accessibility widget pricing challenges the most paid toolbars we’ve seen.

The way forward with this accessibility solution is to make use of it as Truabilities itself has somewhat declared. The toolbar overlay alone has a long way to go in making a website accessible. The true way is to opt for the website accessibility compliance audit, remediate your website (manually and automatically) accordingly, and maintain ongoing compliance monitoring (which can also be supported automatically). They may say the toolbar is your first step in full compliance but you don’t want to bet on the widget before doing the right thing.

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Truabilities Solution screenshot

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